If you've logged into Facebook at any time in the past couple of months, then you've undoubtedly been confronted with a prompt at the top of the page asking if you are registered to vote.
The social media giant is one of many multi-million dollar corporations leading the charge to increase voter turnout for the November General Election.
The National Football League, the National Basketball Association, Uber, Nike, Starbucks, Viacom, American Eagle, Banana Republic, Crocs, Foot Locker, Old Navy, Target and plenty of others have all jumped on board what has because a rather trendy, hip topic.
Getting more people to the polls is -- of course -- always a good thing.
After all, in an average presidential election, only about 60% of eligible voters fill out a ballot.
But, let's be honest.
These efforts are not meant to simply increase voter turnout.
They are meant to increase mostly Democrat voter turnout.
That's the motivation behind these campaigns, and, frankly, they don't really even seem to try very hard to hide it.
These companies, organizations and media outlets want you to vote -- particularly if you are going to vote for Joe Biden and every other Democrat on your ballot.
The bias is easy to see.
Comedians like Chris Rock, Amy Schumer and Sarah Silverman are all part of an ad campaign by the group Represent Us that addresses "naked ballots" -- which are essentially incorrectly filled out absentee ballots which can not legally be counted in most states.
Those celebrities, along with others like Mark Ruffalo, Ryan Bathe and Naomi Campbell, appear in the television/internet spots naked. They encourage would-be absentee voters to follow all the instructions that come with mail-in ballots.
"Take your clothes off and vote," Schumer says. "America needs you."
In case you don't remember, Schumer called Trump supporters "weak" and "misinformed" after the businessman defeated Hillary Clinton in 2016. On an Instagram post following the election, Schumer said, "Today we grieve, tomorrow we begin again."
These are not unbiased voices.
This is not a grassroots effort to simply get more people involved in the political process.
It is an attempt to influence the election.
Viacom/CBS, in conjunction with the Ad Council, is using its very large media platform to promote the Vote For Your Life campaign.
According to its own web site, "These new PSAs remind Americans (with an emphasis on communities of color) that their vote can impact issues such as racial justice, healthcare, the environment, and more."
These commercials are airing frequently on the Viacom family of networks, including BET, Comedy Central, MTV, Nickelodeon, Paramount Network and other channels.
Just the name of the campaign is meant to be threatening.
Vote For Your Life is about as subtle as the Vote or Die! movement launched by rapper Sean Combs in 2004 (which is also experiencing a re-launch).
All this is meant to influence.
Facebook is perhaps the biggest influencer of them all.
There is no reason for this organization to be concerned about whether I am registered to vote in this state or whether or not I have requested a mail-in ballot.
Except to push an agenda.
I have voted in every political election since I reached the legal age in 1996.
I will go to the polling place next Tuesday and cast my ballot once again.
And who I vote for will not be influenced by Facebook, Instagram, Nike, LeBron James or anyone/anything else.
I will make that decision.