Guest speakers, pink balloons and pink carnations mark the start of the annual Paint the Town Pink campaign Tuesday in front of Baptist Health Richmond Hospital.

"It's easy to only hear about the negative and get bogged down with the daily woes of our lives, but it's inspiring to work with these individuals who truly care about our community and want to improve the health of our community, so I want to say thank you to all the members who are part of the Paint the Town committee," Sara Stringfield, marketing coordinator for the hospital said. "… When Jill Williams had the vision to begin the Paint the Town Pink in 2009, the mission was very clear and very purposeful: to increase breast cancer awareness in Madison County. Education and community engagement began immediately."

However, a lesser known fact is that the campaign didn't start with the intention of raising funds. That started in 2011 with overwhelming community support.

"Since the campaign started, more than $100,000 has been donated to local cancer charities," Stringfield said. "From the knitted knockers to serving the at-risk women at Liberty Place, Paint the Town Pink has given the opportunity to not only be a platform to educate our community on breast cancer awareness, but financially support charities who have a mission to educate women and provide support for cancer patients and their families. From blanket warmers to models to teach women about an abnormal self breast exam, the stories shared from the Paint the Town Pink campaign grant recipients are amazing."

For more information about this year's campaign, search Paint the Town Pink Richmond, KY on Facebook.