The Salvation Army foresees a critical situation in 2011, according to Capt. Mark Love, who leads the Richmond Unit of the Salvation Army with his wife, Capt. Sally Love.

“Many people in Madison and surrounding counties are still reeling from the effects of the economic downturn that started more than two years ago,” he said.

“Low-income families and individuals are contemplating such difficult issues as choosing between food or making utility payments,” he said.

“We’ve lost manufacturing jobs, and many service jobs don’t pay a living wage. Many of those who come to the Salvation Army for help are the working poor, struggling to make ends meet and provide for their children. Low-income seniors with only Social Security incomes are caught up in this struggle, too.”

That is why the Salvation Army “is more determined than ever to help them bridge the gap between their resources and the cost of acquiring basic human needs,” Love said.

However, people who already were struggling are not the only ones affected by the continuing economic downturn, he said.

“Economic instability also has affected the generous people who would usually feel compelled to offer their financial support to the Salvation Army,” Love said.

The charitable organization that serves people in Madison, Estill, Lee and Rockcastle counties “relies directly on our community’s support,” he said, “and on behalf of your friends and neighbors in need, we are asking for your help in the form of cash donations.”

For every dollar donated to the Salvation Army, 82 cents is used for some type of direct aid, Love said.

Donations may be dropped in the red kettles by which volunteers ring bells calling for donations at the Walmart in Richmond and Berea, as well as Kroger, Hobby Lobby, E.W. James and JCPenney in Richmond.

Donations may be mailed to the Salvation Army at P.O. Box 1865, Richmond, KY 40476 or taken to the organization’s office, 1675 E. Main St., on weekdays between 10 a.m. and 3 p.m.

Online donations may be made by going to the Website:  "

“Just be sure to type Richmond, KY, in the web page’s field Specific Use,” Love said.

Contributions to the Salvation Army are tax deductible, and the local office will be happy to provide receipts to donors, he said.

Bill Robinson can be reached at  brobinson@ or at 624-6622.


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