Richmond Chamber of Commerce

Richmond Chamber of Commerce Executive Director Mendi Goble, with Diana Ackerman, the chamber’s vice president for leadership, talks to the chamber ambassadors Thursday.

Opening a business isn’t cheap, or easy, but the Richmond Chamber of Commerce Ambassadors are there to help.

For chamber members, starting a business is easier than ever, said Mendi Goble, the chamber’s executive director.

“The ambassador’s job is to connect you with the city,” she said Thursday as the ambassadors met at noon for their monthly meeting. “We can do a whole lot for you.”

The chamber has 20 ambassadors who are always looking to help market the new businesses in town.

“Most new businesses struggle with how they will spend their marketing dollars,” Goble said. “By being part of the chamber and having an ambassador helps spread the word and keep some marketing dollars in your pocket.”

The ambassadors meet once a month and talk about the businesses they have visited, review leadership skills and discuss upcoming plans. Knowing they represent the chamber, their businesses and themselves, the ambassadors are motivated to do their best, Goble said.

“We are always looking for people to join our ambassador team,” she added. “They have to be willing to work with local businesses and the city, go to ribbon cuttings and meet business owners on a regular basis.”

New chamber members as well as newly formed businesses that join the chamber also are aided by the ambassadors, Goble said.

Ambassadors encourage visit new chamber members and encourage them to attend luncheons, orientations and ribbon cuttings within the first six weeks of their joining to help them plugged into the chamber and involved with the community.

“It’s up to the owner of the business on how they want to market themselves,” Goble said, “but we are there to help them. The chamber gives you a lot of opportunities to market your new business.”

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