It's not likely that the extreme flooding that washed away all of last year's Louder Than Life will impact Louisville again in the near future.
That kind of natural disaster is, of course, a fairly uncommon event.
The organizers of the event simply weren't willing to take that chance, though.
"We were trying to turn a park in a flood zone into a festival grounds," said Danny Hayes, chief executive officer of Danny Wimmer Presents. "Long term, obviously, that was just going to be a losing battle."
Louder Than Life had been held at Champions Park on River Road since its creation in 2014.
The multi-day music festival drew big crowds — and some of the biggest rock, hard rock and metal artists — each year to a picturesque venue on a former golf course.
"We really didn't want to leave Champions Park," Hayes said. "It's a beautiful setting. We felt like we had discovered a hidden gem that even people here in Louisville didn't even know. There was something special there."
The flooding turned the departure from Champions Park from an inevitability to reality.
In February, Danny Wimmer Presents (DWP) announced that Louder Than Life would move to the Kentucky Exposition Center, a state-owned property near the Louisville International Airport.
This year's event is scheduled for Sept. 27 through 29 and will once again feature an incredible musical lineup — including Guns N' Roses, Slipknot, Disturbed, Godsmack and Rob Zombie.
Louder Than Life caps an amazing string of three-straight weekends of festivals at the new site.
The first-ever Hometown Rising — a country music festival — is set for Sept. 14 and 15, while Bourbon and Beyond — a rock/adult contemporary festival — returns for a third-straight year on Sept. 20 through 22.
"I don't know if what we are doing here has ever been done, anywhere," Hayes said. "To have festivals on three-straight weekends with three different genres is unprecedented."
DWP had announced plans to add Hometown Rising to the festival lineup and expand Bourbon and Beyond to three days before the catastrophic events of last fall.
The company, which produces some of the top music festivals in North America, was determined to move forward despite the setback.
"It might be a little insane to launch a third festival after what happened last year," Hayes said. "But, we had made a long-term plan with the city and it involved going to three festivals. We wanted to show that despite what happened last year that we are still committed. We wanted to show that we are not deterred and we are going to double down on our bet."
The organization is all in, no doubt.
The historic Trifesta, as it being called, is the next step in an even bigger plan.
DWP is planning to develop other events in Louisville, including a spirts conference and other conventions focused on Kentucky-based industries.
"We see this becoming Kentucky's South by Southwest," Hayes said. "We are going to continue to incorporate other parts of the city."
The new setting at the Expo Center might not be as aesthetically pleasing, but it is much more practical.
The venue is easily accessible from Interstate 65 and the Waterson Expressway, has plenty of on-site parking and is not in a flood-prone area.
"It has the ability to handle that kind of rain," Hayes said. "It's built for this."
Louder Than Life's return is highlighted by an appearance from one of the most iconic bands in hard rock history.
Guns N' Roses will headline the festival on Saturday night. The band played to millions of fans around the world on the recent reunion tour, but have just a few dates scheduled so far for this fall.
"It's big for us. It's big for the city. It's indicative of where this festival is heading," Hayes said of Guns N' Roses. "Its hard to say it is going to keep getting bigger when you've got Guns N' Roses, but it's going to keep getting bigger."
Slipknot, Staind, A Day To Remember and Chevelle are among the top acts set to perform on the opening day.
In addition to Guns N' Roses, Godsmack, Ice Cube, Halestorm and the Stone Temple Pilots are schedule to take the stage on Saturday.
Disturbed, Rob Zombie, Marilyn Manson and Breaking Benjamin and many others will close out the festival on Sunday.
Louder Than Life is set to once again highlight Louisville's best spirits and food too.
The festival’s centerpiece, The Kroger Big Bourbon Bar, will feature more than two dozen hand-selected bourbons from top distilleries, and a unique opportunity to enjoy bourbons and exclusive one-time specialty cocktails from 1792, Angel’s Envy, Barrell Bourbon, Coopers’ Craft, Elijah Craig, Four Roses, Jefferson’s, Jeptha Creed Four Grain Bourbon, Kentucky Peerless, Michter’s, Rebel Yell, Old Forester, Stonehammer and Wild Turkey.
An amazing selection of food and bourbon will also be a big part of the other two festivals as well.
The musical line-ups feature some of the best-selling artists of all time.
Foo Fighters, John Fogerty, Robert Plant, Hall & Oats, Zac Brown Band and ZZ Top are among the headlines for this year's Bourbon and Beyond.
Tim McGraw, Little Big Town, Dwight Yoakam, Luke Bryan, Keith Urban and Brett Young are all set to perform at Hometown Rising.
The three festivals certainly feature different styles of music, but DWP wanted the events to be connected.
Fans can attend all the events by purchasing a Trifesta Pass. The ticket will also be transferable and can be used by different people at each festival.
"There's a limited amount (of passes) and we are excited to see how it goes," Hayes said. "We are interested to see how many people will show up for all three events."
The setting will be different, but fans can expect the same experience and atmosphere at Louder Than Life. The festival will still feature three stages — including side-by-side main stages — and all the other amenities that have been associated with the event.
"The only thing that is changing is the location," Hayes said. "Once you are on the property, it will feel very familiar."