The Richmond Register

February 4, 2013

Chamber’s first ‘cash mob’ will strike Tuesday

Richmond


Register staff report

RICHMOND —

The Richmond Chamber of Commerce is organizing a mob. However, the mobsters will be armed with $5 and $10 bills, instead of torches or pitchforks as they often are portrayed in movie cliches.

From 5 to 7 p.m. Tuesday, a locally owned cupcake bakery, Bella’s Cupcakes, is set to be the first overtaken by a chamber cash mob. Others will be targeted later, said Mendi Goble, the chamber’s executive director.

A cash mob is a grassroots, community-led movement to support local businesses, she said.

The chamber’s economic development committee learned of how successful cash mobs had been in other communities and thought the concept would be a good way to show appreciation for locals businesses, Goble said.

“With $5 to $10 in hand, members of the community come together to shop in locally owned establishments to support the area economy,” she said, describing a cash mob.

The committee selected Bella’s to be the first recipient of a cash mob because of its involvement with the community and the chamber, Goble said.

“Bella’s has provided cupcakes to many civic and community events,” she said. “Its owners have also been very involved in chamber of commerce activities.”

“Please come join us as we support our local businesses as part of our first-ever Richmond Cash Mob event,” Goble said.

Bella’s Cupcakes is located at 202 Wayne Dr. off the Eastern Bypass.

For more details about the chamber’s cash mob promotion, call Tiffany Nash, 582-7667, Monica Kidwell, 624-2091, or Goble, 623-1720.