The Richmond Register

Local News

October 4, 2012

4th-annual breast cancer awareness campaign kicks off Friday

another coat of pink

RICHMOND — Paint the Town Pink, the week-long community-wide campaign to increase breast cancer awareness, was started four years ago not to raise money, but to simply raise awareness, said Jill Williams, Baptist Health spokesperson.

But, “we had so many people asking us how they could give,” she said.

Local charities that “shared the same mission and vision” as Paint the Town Pink became beneficiaries of the campaign, which generated more than $8,000 last year, she said. “I love seeing how our community can all rally behind a cause. If one life is saved through early detection, that is what the campaign is all about.”

Paint the Town Pink is intended to raise awareness to women as they shop, dine and visit their daily and weekly businesses in the county.

Last year, more than 50 businesses became Pink Sponsors and Pink Partners by donating to local charities and by handing out educational information in their businesses.  

The campaign’s kick-off event is Friday with an 11 a.m. luncheon at the EKU Center for the Arts Black Box Theater.

The luncheon gives community leaders and breast cancer survivors an opportunity to discuss an issue “that is very important to this community,” Williams said.

“The breast cancer survivors are the faces of this campaign,” she said. “They are living testimony for why awareness and early detection are so important.”

The catered hot lunch will include tenderloin tips, whipped potato crust, green beans and assorted bakery desserts for a suggested $10 donation. To make reservations, call 625-3156.  

Paint the Town Pink T-shirts and hoodies are on sale at Merle Norman Cosmetics and Soft Shoe. They also will be available at the Eastern Kentucky University Farmer’s Market today from 10 a.m. to 1 p.m. at the Keen Johnson Courtyard next to the Daniel Boone statue.

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