The Richmond Register

Local News

January 18, 2010

Elvis alive and well in Richmond

Anyone tuning into 106.7 on their FM dial may think the station is in the middle of an Elvis Presley marathon.

Only this marathon is neverending.

The Wallingford Broadcasting station permanently has changed its format from classic rock to Elvis, renaming the station WELV.

To celebrate Elvis’ 75th birthday on Jan. 8, the format was switched at 12:01 a.m. to all-Elvis, all-the-time.

“It was actually just more fun than anything,” said general manager Sean Hamilton. “We’ve been playing Christmas music for a long time and we were just looking to have fun, something to spice it up. And it’s great music.”

Fans can expect to hear interviews, live music and most anything from the Elvis collection, which Hamilton said consists of several hundred songs.

“You never know what we have up our sleeves,” Hamilton said. “We’re just letting it roll for now and waiting for some feedback and see what everyone thinks and make some judgments after that.”

Anyone interested in stating their opinion about the format change can do so at wlfxfm.com. All opinions, whether they are for or against the changes, will be posted on the comments page of the site.

“We’ve had a lot of people that like it and are supportive and a lot of people who absolutely hate it and think we’re the biggest idiots they have ever seen,” Hamilton said.

Postings under the Love It side of the comments page are from listeners who mostly express their gratitude for the change and their love for Elvis and his music.

Comments range from, “great idea” to “I’ve been waiting for a station like this for a long time” to “you can’t go wrong with the King.”

Many of the postings on the Hate It side of the page make statements such as “are you people freaking serious?” to “what a silly idea” to “if you’re trying to lose customers, mission accomplished.”

At this time, there are no plans to change the format, said Hamilton.

“As far as we’re concerned, it has never been proven that he actually died,” Hamilton said of Elvis. “We believe, until someone proves us wrong, that the King is still alive.”

“He’s in our building,” Hamilton added. “He doesn’t leave the building until we say he does.”



Tim Mandell can be reached at tmandell@richmondregister.com or 623-1669 ext. 6696.





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