The Richmond Register

July 14, 2013

HeartChase to raise awareness, funds

July 27 at Richmond Centre

Register Staff Report

RICHMOND — The American Heart Association will host HeartChase, a team-based game to promote physical activity and healthy living, 9 a.m. on July 27 at Richmond Centre.

HeartChase is “like The Amazing Race meets wacky team-based games like Minute-to-Win-It,” according to Amy Archer of the Heart Association..

Teams of two to five people will compete to uncover clues, solve puzzles and complete 10 challenges, racing against each other across a 1-square-mile area. Along the way teams will be able to find hidden donation tags. Scanning the QR code on the tags will earn the team additional points toward their total.

More than 180 participants are expected to compete in the event that is being co-sponsored by Baptist Health-Richmond, Archer said.

“Our goal is for the Richmond community to come together and have fun, while supporting our life-saving mission,” she said.

Registering a team requires a $50 minimum donation. Day-of registration begins at 8 a.m. At least one member of each team will need to download the HeartChase mobile app, which includes a Google Maps integration of the game space, a QR code scanner, photo capturing push notifications and live score tracking.

The event’s fundraising goal is $ 20,000. All money raised will fund cardiovascular research and preventative education in central and eastern Kentucky, Archer said.

Nearly 70 percent of Americans do not engage in regular physical activity, doubling their risk of heart disease, the number one cause of death in the United States, according to the Heart Association.

For more details or to register for the race, visit