The Richmond Register

Local News

April 5, 2013

Health department placing focus on marketing, internet presence

RICHMOND — A recent media survey conducted by the Madison County Health Department has revealed that clients' No. 1 choice for health information is not their doctors, the media or the internet.

Of the 273 respondents, 91 percent get their advice and health news from word-of-mouth, Director of Development and Communications Christie Green told the board of health at its Wednesday night meeting.

Thirty-seven percent of the clients surveyed get their information from the Internet, 16 percent from newspapers, 13 percent from Facebook and eight percent from the radio, she said.

Only four or five respondents said they get health information from their doctors, she said.

The survey was conducted as part of the health department’s work on developing a marketing plan. With the switch to same-day appointment scheduling for health department clinic services, more slots have opened up to see people.

“We know we need to get more people in our doors,” Community Health Nursing Supervisor Jean Powell told the board.

Green said a crucial part of the marketing plan will be to build the health department’s presence online. The agency has a Facebook page, Twitter account, Google+ page and a Tumblr blog.

“A surprising number of older people are getting more connected,” Green said of their Internet use.

Ninety-one percent of respondents said they had access to the internet, with the majority (79 percent) surfing the web on a tablet or smart phone.

Of the people who use the internet, 84 percent use Facebook and 13 percent are on Twitter.

Green said the focus also will be on advertising, public service announcements and face-to-face outreach. About $2,000 has been allotted in the current fiscal year for marketing. A slogan has been created as well – “Your Health is Our Mission.”

Advertising will be posted inside local transit buses and even the “brown bags” that are used to distribute free condoms in the community will be printed with health department information, Green said.

Text Only
Local News
  • May 30 last school day for students

    After 16 snows days and two weather delays this winter, the Madison County School Board decided Thursday to end the school year on Friday, May 30.

    April 19, 2014

  • 4-19 TechExtra1.jpg Students showcase projects in Technology Extravaganza

    Madison County School students showed off just how tech savvy they can be during the district’s sixth annual Technology Extravaganza on Thursday at Madison Central High School. After the showcase, more than 350 students were honored for their work.

    April 19, 2014 7 Photos

  • 4-19 SchoolBoardJesseWard.jpg Ward honored for service; tech center named after him

    Retired Madison County educator Jesse Ward was recognized Thursday for his many years of service. To honor him, Superintendent Elmer Thomas announced the board’s decision to rename the district’s technology training center on North Second Street in Richmond the Jesse P. Ward Technology and Training Center.

    April 19, 2014 1 Photo

  • 4-19 Brian Smith.jpg Berea man indicted on 24 child porn counts

    A Madison grand jury has indicted a Berea man on 24 counts related to child pornography.

    Brian J. Smith, 26, is charged with four counts of distribution and 20 counts of possession of matter portraying sexual performances by a minor.

    April 19, 2014 1 Photo

  • 4-19 Gregory Powell.jpg Police apprehend burglary suspect

    An observant witness was able to help Richmond police catch a burglary suspect shortly after a break-in Thursday afternoon on Savanna Drive off Berea Road.

    April 19, 2014 1 Photo

  • 4-18 PackTrack1a.jpg Walkers, runners of every age ‘Pack the Track’

    Waco Elementary and Model Laboratory schools students raised more than $8,000 (and counting) for the annual Pack the Track event at Eastern Kentucky University’s Tom Samuels Track Thursday, said Kim DeCoste of the Madison County Diabetes Coalition.

    April 18, 2014 14 Photos

  • 4-18 George WilliamsWEB.jpg Suicide attempt fatal for inmate

    A Todd County man died Tuesday at a Lexington hospital following a suicide attempt at the Madison County Detention Center, according to Madison and Fayette county officials.
    George Kenneth Williams, 50, of Allensville, was transported Monday afternoon by Madison County EMS to Baptist Health Richmond, according to EMS Director Jimmy Cornelison. He was then transferred to Baptist Health in Lexington where he died Tuesday, according to the Fayette County Coroner’s Office.

    April 17, 2014 1 Photo

  • CCDW instructor indicted on charges of failing to provide training

    A Madison County grand jury has indicted a carry-concealed weapons permit instructor on charges he falsely claimed to have provided instruction to one person for a CCDW permit and provided incomplete training to three others.
    Christopher D. Fins was indicted April 9 on one count of CCDW instructor not providing firearms training and three counts of providing incomplete firearms training.
    Fins faces up to 20 years in prison if convicted of all four felony charges.

    April 17, 2014

  • EKU dorm sprinklers may have been activated maliciously

    Fire-suppression sprinklers went off about 2:30 a.m. Thursday in Eastern Kentucky University’s Martin Hall dormitory, prompting its evacuation.
    Fluctuating pressure then caused a campus water main to break, according to EKU spokesperson Mark Whitt.
    The cause is uncertain, but university officials are investigating to determine if the sprinklers were activated maliciously, Whitt said.
    The residence hall houses 260 students who were placed in other university housing or stayed with friends. All were able to move back in later in the day, he said.

    April 17, 2014

  • Sixth person charged in motel meth bust

    A sixth person has been charged in connection with a methamphetamine-making operation discovered last week at the Bel Air Motel in Richmond.
    Roger M. Million, 24, Moberly Road, was charged Wednesday with manufacturing methamphetamine.

    April 17, 2014

AP Video
Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Raw: Church Tries for Record With Chalk Jesus Raw: Faithful Celebrate Good Friday Worldwide Deadly Avalanche Sweeps Slopes of Mount Everest Police Arrest Suspect in Highway Shootings Drought Concerns May Hurt Lake Tourism Vermont Goat Meat Gives Refugees Taste of Home Calif. Investigators Re-construct Fatal Bus Cras Mayor Rob Ford Launches Re-election Campaign Appellate Court Hears Okla. Gay Marriage Case
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

Should the Richmond City Commission stop rezoning property to allow construction of apartments?

Yes.
No
     View Results