The Richmond Register

Local News

March 18, 2013

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RICHMOND — Dr. Gregg Lassen

Dr. Gregg Lassen has served as vice president for finance and operations for Lamar University in Beaumont, Texas, since February 2011. Previously, he served as executive vice president at the University of Texas at Tyler, and as vice president for finance at the University of Southern Mississippi.

Higher education is a second career for Lassen. He enjoyed 18 years in the energy industry in a variety of positions across all facets of the business, working for Amoco and then BP following the merger of those two companies. Among his duties were work in finance, audit, marketing, regulatory affairs, international business development, and management in both upstream and downstream divisions worldwide.

Lassen has developed a track record for strategic management and analysis at regional universities facing significant financial constraints. His work resulted in the successful implementation of cost-saving measures while simultaneously improving operational performance.  

At Lamar, he has led the university through a new campus master plan that includes a $15-million project to renovate an outdated, unused residence hall and convert it into offices for administrative services and a student service center.

While at the University of Texas-Tyler, he was responsible for business affairs. Student affairs later was added to his administrative oversight, including the offices of admissions, registrar, and housing, and a Division III athletics program.

Also while at UT-Tyler, Lassen helped create a strategic enrollment management department and a one-stop shop for student services. He also led a committee and engaged a market research firm to enhance an understanding of the university’s brand and to improve its student recruiting performance in the Dallas metropolitan area.

He earned his bachelor and master of business administration degrees from the University of Wisconsin at Madison, a doctoral degree in political science and international affairs from the University of Southern Mississippi and a law degree from the University of Houston.

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