The Richmond Register

Lifestyles & Community

June 26, 2011

Why the entourage did LeBron James in

McNay's Musings

RICHMOND — Darren Rovell did an excellent story on cnbc.com saying that “LeBron James marketing may never recover.” As he noted, LeBron is now one of the most hated stars in any professional sports. He went from admiration to derision on the heels of one of the stupidest public relations stunts ever conceived.

It ranks up there with “New Coke” as a bad idea.

Rovell had a point that makes LeBron’s decisions obvious. He is surrounded by an entourage of high school friends, or what many call, “the posse.”

Many who come up from poverty attract the posse of hangers-on and yes-men. The gang hangs on until the money runs out and then latches on to another marker.

A real friend would tell a guy like LeBron that he is really messing up. The posse never will. They don’t want to get kicked off the gravy train.

I’ve never understood what kind of person would be a professional hanger-on, but there seems to be an unending string of applicants.

Even before the bad economy.

LeBron doesn’t need a posse. He needed someone to advise him and occasionally tell him no.

The “posse syndrome” is not limited to the rich and famous. It happens to anyone who gets a large sum of money.

I’ve spent my adult life working with injury victims and lottery winners who come into sudden money. They frequently develop a sudden posse.

As an advisor, the posse is a difficult army to fight. Especially if one of the posse members hints of romance.

I tell my sudden millionaires that they just became the hottest item in their city. Some people understand and ward off the money grubbers. Others are like West Virginia Powerball winner Jack Whitaker. He was robbed of $600,000 in cash that he brought to a strip club.

LeBron James is an adult and capable of adult decisions.

I wish the posse was not one of them.

Don McNay is an author, columnist and founder of McNay Settlement Group Inc. in Richmond, Ky. You can write to him at don@don mcnay.com or read his award-winning syndicated column at www.donmcnay.com.

1
Text Only
Lifestyles & Community
AP Video
Death Penalty Expert: 'This is a Turning Point' House Committee at Odds Over Obama Lawsuit Raw: MH17 Victim's Bodies Arrive in Netherlands Raw: UN School Used As Shelter Hit by Tank Shell Raw: Gunmen Attack Iraqi Prison Convoy Plane Leaves Ukraine With More Crash Victims The Rock Brings Star Power to Premiere Raw: Families Travel to Taiwan Plane Crash Site Arizona Execution Takes Almost Two Hours Gen. Odierno Discusses Ukraine, NATO at Forum Gaza Fighting Rages Amid Cease-Fire Efforts Mint Gives JFK Coin a Face-lift Creative Makeovers for Ugly Cellphone Towers Ariz. Inmate Dies 2 Hours After Execution Began Crash Kills Teen Pilot Seeking World Record LeBron James Sends Apology Treat to Neighbors Raw: Funeral for Man Who Died in NYPD Custody Migrants Back in Honduras After US Deports Israeli American Reservist Torn Over Return
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Poll

What county fair attraction do you like most?

Amusement rides
Beauty pageants
Flora Hall craft exhibits
Horse shows
Livestock, poultry shows
Truck, tractor pulls
Mud, dirt races
Gospel sing
I like them all
     View Results