The Richmond Register

Lifestyles & Community

November 17, 2013

Customize applications, resumes, cover letters



What’s the difference between a successful candidates’ application, resume and cover letter, and that of an average job seeker’s?

The answer is the amount of time, effort and thought that went into the process.

Having a master resume and cover letter is an ineffective way to apply for a job and isn’t going to produce the results you want.

To create a customized resume and cover letter, it takes time to read the job description thoroughly and do the research on the employer. You need to learn more about the employer’s product, or service, and be able to describe how you’ll be able to contribute to their team.

Review your experiences and identify relevant examples that match the skill sets the employer is looking for.

Focus on how you can fill their immediate need, and how you’ll be able to hit the ground running, if hired to fill their position.

Customized applications, resumes and cover letters indicate to an employer that you are serious about the position. It also indicates that you’ve taken the time to tailor the items to meet the needs of the employer.

Effective applications are about quality, not quantity.


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